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It’s no secret that record companies haven’t historically been very [...]

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The Big Shift: Why Record Companies Need to Pivot From a B2B to a B2C Model

30 April 2020 / 0

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In 20 years, e-commerce has become an important part of world trade. In 2017, more than 20,000 e-commerce sites were created in the world. Most of these sites respond to a direct offer to consumers, B2C. The digital transition is global and modifies all the patterns of traditional distribution. B2B business relationships will not escape this irreversible change. The plural offer B2B e-commerce is the announced end of the classic intermediaries of international trade. www.new-b2b-intermediation.com is a website gathering articles from any country concerning the worldwide mutation of this new commercial intermediation.

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