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There has been plenty of excitement around Jumia, the e-commerce company [...]

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The promise of e-commerce in Africa might not be where we think

04 October 2019 / 0

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In 20 years, e-commerce has become an important part of world trade. In 2017, more than 20,000 e-commerce sites were created in the world. Most of these sites respond to a direct offer to consumers, B2C. The digital transition is global and modifies all the patterns of traditional distribution. B2B business relationships will not escape this irreversible change. The plural offer B2B e-commerce is the announced end of the classic intermediaries of international trade. www.new-b2b-intermediation.com is a website gathering articles from any country concerning the worldwide mutation of this new commercial intermediation.

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