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The most significant challenge B2B marketers face is in effectively [...]

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How B2B Buyer Personas Influence Online Marketing Campaigns

12 December 2018 / 0

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In 20 years, e-commerce has become an important part of world trade. In 2017, more than 20,000 e-commerce sites were created in the world. Most of these sites respond to a direct offer to consumers, B2C. The digital transition is global and modifies all the patterns of traditional distribution. B2B business relationships will not escape this irreversible change. The plural offer B2B e-commerce is the announced end of the classic intermediaries of international trade. www.new-b2b-intermediation.com is a website gathering articles from any country concerning the worldwide mutation of this new commercial intermediation.

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